Hi, I am Lauma!
Here to help you with
- UX/UI
- Brand Strategy
- Lettering
- Web development
- Branding
I enjoy working with enthusiastic people to create aesthetic & functional designs, and digital experiences that connect with the right audience.
Branding
As someone with a background in finance and management, I always approach branding with research first! Whether the logo design or the entire verbal and visual identity, I ensure that the branding resonates with the established target audience and business goals.
Web Design
Creating websites using Figma for design & Webflow for development (with custom CSS and HTML if needed). I can create a website from design to development, or be involved in part of the process. I strive to create experiences that give life to static brand and make it interactive.
Lettering
Lettering - drawing letters and digitizing them, is a passion of mine. From lettering style logo designs to more complicated layouts for book covers, editorials or cards. The level of detail and precision necessary for lettering is what I love the most!
Brand Identity for an exclusive dessert-only restaurant. The goal was to create a timeless brand identity that communicates luxury and exclusivity just as the concept itself. I created custom lettering logo inspired from the style of Victorian era.
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Complete website design and build for a concept financial services boutique. This website also includes multiple custom micro-interactions. Additionally, the website is built in Webflow.
Brand Identity for a Cake Atelier. The main focus of the project was to create an interactive and fun system to be used mainly for social media posts via the graphic design platform Canva (by combining various custom-made elements to create a cohesive social media profile). The design system should also work great in packaging and as a local cake atelier in case of business expansion.
E-commerce website for a natural health supplements company that strives to make bee pollen a part of daily health routine.
A subscription-based procurement platform for both user types - purchasers and suppliers.
Brand identity system, packaging for natural health supplements. PolliniVit is a new health supplement brand that uses pollen as the main ingredient in its initial supplement range. Each product is aimed at different health concerns, and pollen is mixed with other naturally sourced preparations. The project aimed to create a branding system that would fit the pharmaceutical market – to be conservative yet memorable.
My lettering collection No. 1 - "14 Days of Love"
Visit my Online Gallery of this collection or preview the artwork thumbnails below! This collection was an experiment I made for Valentine's day in 2022. Various letter styles, forms, colors, and flourishes communicate different moods of love.
For information regarding licensing of my art, please contact lauma@laumasarma.com.
About me!
A goal from my checklist - obtain a bachelor's degree in the history of art 😎. In Spanish for an extra challenge!
Before I found design, my dream job was to become an auction house manager 🧐.
When in need of inspiration, I would just put on some music and dance!💃
And my non-artistic hobbies 😃 - fitness, dancing, reading.
Hobbies - calligraphy ✍️, watercolor, brush pen lettering...
